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Committed to fight for mestrual justice

Ecolibree: Story

ECOLIBREE was the fruit of observations made by the association’s volunteers during their visits to the Makthar boarding school for girls. The volunteers observed that girls living on the premises of this public boarding school were using the synthetic foam from their mattresses from their beds in the dormitories to create means of menstrual protection. 

To alleviate this situation, Wallah We Can launched a project to manufacture washable sanitary pads, inspired by an Indian initiative.

Unfortunately, the first efforts were unfruitful as we encountered problems with the constancy in quality of finishes but also because we lacked access to organic cotton.

We then created a partnership with Chantelle, the world leader in the French lingerie, and we are currently relaunching our project with washable hygienic menstrual panties that will ensure quality and will be green, economic and sustainable.


Fighting  for health, well-being, and against school dropout by offering young girls in school washable and ecological menstrual protection.


Make Tunisia the first country that will guarantee free access to washable menstrual protection for all young girls in need.

éducation des filles sur les menstruations


Normalize menstruation:

Break the taboo of the subject by offering broad and uncomplicated information on menstruations.

Ensure menstrual justice for all:

Ensure, thanks to the kit of 3 washable sanitary panties certified Oekotex, the access to a healthy, economic, ecological intimate protection to all the young girls in school.

The Ecolibree x Chantelle project

The project is a partnership between the association Wallah We Can and the world leader of lingerie, the French company Chantelle, who will design and manufacture a version of their menstrual panties specifically for our NGO. For each number of Ecolibree x Chantel packs marketed internationally, we will undertake to distribute an equivalent number of packs to young underage girls, suffering from menstrual precariousness, in Tunisia. 

Our project to combat menstrual precariousness includes more than the distribution of packs to precarious girls; it comprises menstrual hygiene educational workshops in schools, thus raising awareness on sexual and affective life, as well as providing free medical care.

education des filles sur les menstruations
workshop pour les jeunes filles

The menstrual panties

Ecological Economical Durable

Composed of 100 % organic cotton, the Ecolibree by Chantel panties bear the Oekotex label, which guarantees that no harmful chemicals were used at any manufacturing stage. They allow optimum absorption and circulation of air in contrast to disposable sanitary protections, the harmful components of which lead to maceration causing irritation and bad odors, and that at some point can lead to a toxic shock syndrome.

The Ecolibree by Chantelle panties were conceived to be inexpensive, proposed at a decent price that takes into account the socio-economic situation of consumers. Panties are sold at the price of 30 EUR  for a pack of 3.  Also, they are undoubtedly much more economic compared to the disposable sanitary protections on the market.

la culotte menstruelle

Quality: made from organic cotton

Comfort and durability: they are simple to use and keep perfectly in place (while walking, in sports, at the office, or night). They are easy to wash.

Ecological: made from recycled fibers from unused materials to limit the ecological footprint.

Social responsibility: The Ecolibree by Chantelle panties is subject to ISO 20400 standards, which provide guidelines for organizations to integrate social responsibility into their purchasing processes.


Looking to help young women in need and support a good cause?

Join our fight against menstrual injustice. Your participation is greatly appreciated. Together we can guarantee menstrual justice for all women

Our actions

1) The establishment, in 2015, of a washable sanitary pads production unit by rural women, has resulted in:

  • Sell 5000 pads and distribute an equivalent amount to girls affected by menstrual precariousness
  • Job creation for rural women.

2) Organization of workshops in schools on menstrual hygiene and sexuality education led by Y Peer Tunisia.

 3) The campaign “It’s me who wears the panties” shooting in which Tunisian women pose in underwear to fight against taboos associated with menstruation.

4) Development of an educational guide to menstrual hygiene, sexuality, and emotional health for middle and high school students in Tunisia.

5)  conduct of workshops in schools run by gynaecologists, pedopsychiatrists and medical students on the topics of: “Puberty, menstrual hygiene and adolescence”

 6)Free medical examination of the pupils by gynecologists and pedopsychiatrists

For more information on the ECOLIBREE project 

Our interviews

Media supporting Ecolibree

For more stories, visit our Press Room

Team Ecolibree

Imen Majed

Project coordinator

Nesrine morjane membre de l'équipe ecolibree
Nesrine Morjane

Content creator | WallahWeCan Ambassador

Saja Najar

Content creator | WallahWeCan Ambassador

fils wallah we can



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